There are two main potential issues with this approach. Do not make a list of these items. This strategy does not help to compete on the market for a long time, and increase the threat of substitution. To respond to its customers' requests, Sorzal included replicas of authentic artifacts that fulfill the needs of gift buyers and consumers seeking decorative items.
As a result, Sorzal should utilize the resource to support the increase on replica production. Below is an informal discussion of what to include in each section of the case analysis.
Supply problem Authentic artifact supply problem can be considered as the major weakness of Sorzal Distributors. Political-legal forces allocate power and provide constraining and protecting laws and regulations. Prentice Hall.
Sorzal functions as a middle man for transactions between suppliers and dealers that sell directly to customers.
Marketing Case Study 5 The weakness of the company is changing economic situation which requires new forms of strategy in order to compete on the limited and narrow market of artifacts.
I chose this child because of his interesting background. Such factors as globalization of markets, economic integration and increased competition forced Sorzal Distributors to find new ways to compete. Moreover, there are several mass-merchandise department store chains that have a high demand on replica supply.
Sorzal Words 5 Pages Business Analysis: These should include at the very least a discussion of the key players including their roles, what may motivate them in this situation, how they can impact the situation, etc. This firm is a major source of authentic jewelry and pottery from southwestern Indian.
SWOT analysis is use to analysis this case Strengthens: References 1. Case Study: In other cases, chain stores began moving their business to other distributors that sold less expensive, lower quality knock offs. Before that we will briefly look into the profile of the CRA.
To be the reputation and world-known South American and African artifact for collectors and fanciers. Over the years, Sorzal gradually, expanded its product line to include pre-Columbian artifacts from Peru and Venezuela and tribal and burial artifacts from Africa. SWOT analysis". This will allow us to evaluate both the internal and external environment of the organization and provide a recommendation that will enable Sorzal to capitalize on its opportunities and minimize threats.
The management has realized the significance of investing in their staff and supporting them to bring about the change.
Sorzal Distributors, Inc. Their decision to enter this market was driven by customer demand. The company witnessed an increase in total sales and a wide distribution of its products line. The dilemma is whether to accept the offer, considering external competitive factors in the market and any potential negative effect on Sorzal's reputation.
Also, some dealers are cutting Sorzal out of deals by buying directly from the suppliers. In relation to minor competitors, Sorzal should provide comparable buyer value but perform the activities more efficiently so as Marketing Case Study 6 to attain a cost advantage, or perform the activities in a unique way which raises the value to the consumer and thus allows them to command a premium price.
Strategic Marketing Problems cases and comments 10th Ed. Sorzal Case Study Words | 11 Pages. Case Summary Sorzal is an importer and distributor of artifacts mainly from South America and South Africa, and of.
Oct 13, · Sorzal Distributors Case Sorzal Distributors Case Sorzal Distributors started its business in the early s as a trading post near Tucson, Arizona.
In the beginning, they were a main source of authentic southwestern Indian jewelry and pottery. Through the years, the company evolved into a reputable importer and distributor of South American and African artifacts%(5). Sorzal Distributors 2 Identification of the Strategic Issues and Problems Sorzal distributors is a nationally recognized importer and distributor of a wide variety of South American and African artifacts and a major provider of southwestern Indian authentic jewelry and pottery.
In relation to minor competitors, Sorzal should provide comparable buyer value but perform the activities more efficiently so as Marketing Case Study 6 to attain a cost advantage, or perform the activities in a unique way which raises the value to the consumer and thus allows them to command a premium price.
Sorzal Distributors, Inc. Sorzal Distributors, Inc. is an importer and distributor of a wide variety of South American and African artifacts. It is also a major source of authentic jewelry and pottery made by Native American tribes of the southwestern United States-especially, Hopi an I d Navajo.
Sorzal has the competence and opportunity to expand its market share by increasing high quality replica production so that the success probability is also very high for Sorzal to expand the development of replicas. As a result, Sorzal should utilize the resource to support the increase on Author: Dima.Sorzal case study